Upselling is getting your customer to spend more in the same product category. We convince your customer to buy a more expensive model of the same type of product or add features, warranties, etc. relevant to the product. For example, your customer has bought or shown interest in a 4GB iPod Nano. What we do is persuade him to buy an 8GB iPod Nano that costs more. Cross-selling is getting your customer to spend more by purchasing additional products from different categories than the product they bought or are interested in. In this case, the customer that has bought or shown interest in the 4GB iPod Nano is persuaded to buy an iTunes card.

Both upselling and cross-selling are extremely useful tools to maximize customer spending. Contact us and find out how we can make upselling and cross-selling work for you.


We contacted reCALL for a customer satisfaction survey to see how much our customers understood our value proposition compared to what our competitors were offering. Our account manager took the necessary time to understand our company and industry, as well as the competition. After that our survey was carried out exactly as agreed upon during our fact finding meetings. We gained valuable information from our customers that helped us quite a bit in improving and strengthening the loyalty of our customers. It turns out their value proposition is as good as ours. We will be using reCALL again.

Iain MacGregor, Managing Director, UK Telecom Company

I’m with a very competitive telecom company and our salespeople usually come close to filling their quotas but I wanted to see if I could get even more sales so I decided to try reCALL’s outbound selling service. As expected, we first did the back and forth until they understood what I wanted, no surprises there but I was utterly amazed with the ROI because they delivered more sales than my highest performer! This is no small feat because we set our quotas really high to drive our sales team to the max. I have to say reCALL is as good as they claim to be.

Sarah D. Trundle, Sales Manager (England), UK Telecom Company

reCALL is very good because they understand what I need. I need my sales team to sell more and reCALL gives me great quality leads. I gave them a big list and they cleaned it first and then contacted possible customers and returned to me qualified leads. This was my most important goal. I want to also say that reCALL was fast to communicate with me and understand the energy business. Manuela is a professional telemarketer and always sent me my update every day. We are working together now full time after my first project with reCALL.

Gaspare Romani, Sales Manager, Utility Company, Italy

My company wanted new B2B clients for our business communication packages. This is easy to say, not easy to do. If reCALL did not perform this task correctly, my company would be blacklisted. They listened to me carefully, made a very good plan and explained everything to me. In the end, reCALL was able to pass secretaries and assistants and reached top managers and set high quality appointments for me. They also contacted me one day before the appointments so I did not forget. The results I got from my appointments are excellent and I have got a raise because of this.

G. Iacopo Neri, Business Development Manager, Telecom Company, Italy

We sell natural heating gas but our sales dropped because of the economic problems in Italy. We tried promotions and to sell at cheap prices but it did not help, we had to fire two sales staff. We needed hot leads because it is easy to sell to them. I contacted reCALL and they did lead generation and qualification for us. All I will say is their service got us many new customers and I hired back the staff I fired to not miss sales. Now reCALL is our official sales lead consultant and if it goes like this I will hire more sales staff.

Ferruccio Nave, COO, Utility Company, Italy