A medium-sized UK telecom company wanted to optimize sales using their existing client database. Another goal was to measure the efficiency of their in-house sales team.
They only had a limited short-term budget; instead of hiring temporary staff, they contacted us because their corporate policy required setting hard-to-achieve sales quotas that had no realistic chance of being met by temporary workers. A dedicated account manager replied with preliminary information and set up a meeting at which both parties shared information and ideas and eventually got to understand what was expected of each other. Once the campaign was under way, communication lines were kept open at all times; this allowed us to perfectly execute the campaign and deliver real-time reports.